AI & Advisors: Digital Kaizen in Practice

 

 


Start Here (3 pillars)

📰 Featured In Financial Planning Magazine

“How One Small Tweak Can Boost Advisor Search Visibility” — by Rob Burgess (Sept 25, 2025)

“You could have the best content in the world, but AI tools like ChatGPT or Perplexity wouldn’t surface it.”
Christopher Hensley, President & CEO, Houston First Financial Group

In this nationally featured article, Chris explains how a few smart, intentional website adjustments — like optimizing your robots.txt and adding schema markup — can make your firm visible to AI-driven search engines such as ChatGPT and Perplexity.

Read the full article on Financial Planning Magazine (Subscription Required)

📣 Also Featured In:

  • LinkedIn Pulse: Robots.txt Files: The Foundation of All Finance AEO Strategy Prompts

  • This companion piece by a marketing strategist builds on Chris’s feature in Financial Planning Magazine, exploring how forward-thinking advisors like him are using robots.txt and schema markup to future-proof visibility across both Google and AI-driven search.

    💡 Together, these features highlight how small, intentional website adjustments — grounded in the Digital Kaizen philosophy — can dramatically expand advisor visibility in the age of AI.


Section: Advisor Workflows & Presence

 


Client Impact & Retirement

 


Section: Growth & Prospecting (Relationship > Volume)


Section: Ops & Compliance (Your Hidden Advantage)

 

Frequently Asked Questions (AI & Advisors)

Q: How do I adopt AI without blowing up compliance?
A: Start with a “human-in-the-loop” approach. Use AI tools to draft, summarize, or organize, but always review outputs before client-facing use. Choose platforms that meet SOC 2, ISO 27001, and GDPR standards, and check with your compliance department before rolling out new workflows.

Q: What’s the fastest way to save 5–10 hours per week?
A: Many advisors start with AI note-taking or scheduling automation tools. These require almost no change management, integrate easily with existing systems, and provide immediate time savings.

Q: How do I show up in AI results (not just Google)?
A: Use platforms like Wealthtender or other directories that provide schema markup for FAQs, testimonials, and reviews. AI tools prioritize structured data, so publishing in these environments increases visibility when prospects ask AI for recommendations.

Q: How does voice-first note-taking actually work day-to-day?
A: Tools like Fireflies or Grain record meetings, generate searchable transcripts, and provide summaries of key takeaways. This frees you from scribbling notes and allows you to stay fully present with clients.

Q: What’s your stance on deepfakes and verification with clients?
A: Advisors should assume recordings can be manipulated and focus on multi-layered verification: corroborating documents, written confirmations, and secure communication channels. Technology will always chase deception, but trust still comes from human oversight.

Q: What tools do you recommend for advisors at different stages?
A: For beginners, transcription and scheduling tools are the lowest-barrier entry points. For growth, prospecting tools like FINNY or workflow automation like Prodos can unlock capacity. For advanced practices, voice-first CRM integrations and local AI models offer deeper customization.

Q: How do you protect client data when using AI?
A: Prioritize vendors that don’t store sensitive data persistently, maintain complete audit trails, and integrate with compliant systems. Always avoid uploading personal client details into consumer-grade AI tools.

Q: What’s Digital Kaizen (in one sentence)?
A: Digital Kaizen is the practice of using small, continuous improvements with AI and technology to free up human advisors for deeper thinking, stronger relationships, and better client outcomes.


⚖️ Compliance Disclosure
These insights are for informational and educational purposes only. They are not intended as individualized investment, tax, or compliance advice. Advisors should always consult their compliance department before adopting new tools or processes.